Social proof is one of Dr. Robert Cialdini’s six principles of persuasion. What makes social proof a powerful concept? People need validation. They get it from the actions and guidance of others. Social proof helps all of us make good decisions when purchasing products or services. is a simple product which helps you to leverage social proof especially reviews to grow the number of people who choose you and purchase from you. We gather social proof from reputed online sites to use them in creative ways throughout your website and social media, which would feature you as an expert.

Social also helps you give people the right information, the right way, when they are thinking about whether to say yes or no to you- so they are more likely to say yes thanks to the social proof. This will improve phone calls, leads and also improve people accepting your recommendation.

We not only use social proof at the time of decision - but also to influence people overall.
Here are few samples
73% of consumers say positive customer reviews make them trust a business more
79% of consumers trust online reviews as much as personal recommendations
72% of consumers have recommended a business by Word of mouth
88% of consumers read online reviews to determine if a local business is good.
85% of customers read up to 10 reviews before they feel they can trust a certain business.

Is "collecting" social proof adequate?

No - You should ensure social proof gathered over different channels and then is used effectively at the right moment to increase the likelihood of people saying yes. This increases your conversions and referrals.
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What would happen when your social proof like reviews are only collected and not leveraged?

Imagine you spend 100s of dollars on 10s of hours getting reviews. Now you are not getting the most from the reviews to increase the business. Is that smart? makes it easy for you to leverage the social proof. BTW - reviews on google etc. are not the only social proof. View our tools to know how unique is in leveraging social proof in unique ways.
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Our Tools

SocialProof.Co Dashboard SocialProof.Co powered dashboard featuring all your positive social proof which could be embedded on your website as well as your FB page
Social Graphics Eye-catching shareable banners and graphics to display your best 5 Star online reviews on social media.
Review Popup For Website powered review pop-up for your website showcasing reviews captured from popular online review sites
Reviews Hall Of Fame Your reviews displayed on the coveted Hall of Fame in the dashboard and being shared on your social media on a monthly basis

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